Some Additions at Sears Holdings

26 Aug 2:11am
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The best news here is the new head of the "Big three" brands at Sears Holdings (SHLD)

The former head of Motorola's (MOT) mobile devices business, Stu Reed, will become senior vice president of Sears's home services unit. His predecessor was Mark Good. Former Procter & Gamble (PG) senior executive Guenther Trieb will take charge of the Kenmore, Craftsman, and Diehard brands.

Trieb spent 24 years with Procter & Gamble, Co., where he was most recently vice president for the company’s Western European feminine care global business unit. that division has been growing "mid to high single digits" according to PG. Trieb also held a variety of senior leadership roles in brand management, marketing and strategic planning while with Procter & Gamble.

Sears also announced the impending departure of Chief Marketing Officer Maureen McGuire. Senior VP Richard Gerstein, also of the marketing team, will serve as chief marketing officer of Kmart and Sears. This one is a wash.

I think we all agree that the "Big 3" brands are under-monetized currently to what their potential is and the addition of a successful PG exec who has spent 24 years monetizing brands, ought to be good news for shareholders.



Disclosure ("none" means no position):Long SHLD, none

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ToddSullivan

A Massachusetts based value investor, I look for companies whose current valuation is at a discount to their true value. When I purchase a stock, my typical holding period is several years. I consider buying a stock purchasing a piece of a business. I am confident once I make a decision to buy that eventually the market as a whole will recognize the true value of the business and value it accordingly. It may take 1 month, 6 months or a year, but if I buy it at enough of a discount to its true value my results will be (and have been) superior to the market as a whole. Of all the disparate investing disciplines, value investing has stood the test of time. The great investors of have all been value investors. Warren Buffett, Ben Graham, Bill Ruane (Sequoia Fund), Bill Miller and Wally Weitz, all have consistently outperformed the market for decades by using various forms of value investing. Currently I am a contributing writer to Seeking Alpha, Vinvesting.com, The Stock Masters and Value Investing News. Posts have been reprinted in The Wall St. Journal, Yahoo Finance, Google Alerts, Google Finance, TheStreet.com. 24/7 Wall St. and Topix.net.