Sears Mobile Shopping Site Live

10 Nov 1:58am
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If you have not been to Sears Holdings (SHLD) site recently, there have been huge changes.

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From the release..
"Just in time for the busy holiday shopping season, Sears.com today announced the launch of Sears2go -- a mobile commerce Web site. Sears2go, which enables customers to find and buy select Sears.com merchandise from their mobile phone, is the first on-the-go technology offered by a US retailer ; pairing mobile commerce with Sears' best in class in-store pickup.

"In Sears' continued effort to innovate and serve our customers as they adopt new technologies, Sears2go makes it easier than ever to cut out the holiday shopping hassles and shop from the convenience of your mobile phone," said Ravi Acharya, Director of eCommerce at Sears Holdings. "More and more customers are using their mobile phones to shop online and Sears2go is completely geared for mobile devices with an emphasis on speed, usability and security. So, whether you're stuck on the commuter train or waiting for your child's holiday concert to begin, you can get your shopping done - ultimately leaving more time for you!"

Sears2go lets customers select products from a wide variety of categories, including apparel, electronics and computers, fitness and sports, jewelry, tools, toys and games with home delivery or in store pickup.

After purchasing an item on Sears2go, shoppers picking up their order in store will receive a text message alert when their merchandise is ready for pick-up."

We know Sears.com was one of the most trafficked site during last years Holiday Season and Lampert has alluded to their success online. Perhaps more information from Sears on results here would bring more investor excitement from it?

I have tried the site on my Blackberry and it worked great and was easy to use..



Disclosure ("none" means no position):Long SHLD
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ToddSullivan

A Massachusetts based value investor, I look for companies whose current valuation is at a discount to their true value. When I purchase a stock, my typical holding period is several years. I consider buying a stock purchasing a piece of a business. I am confident once I make a decision to buy that eventually the market as a whole will recognize the true value of the business and value it accordingly. It may take 1 month, 6 months or a year, but if I buy it at enough of a discount to its true value my results will be (and have been) superior to the market as a whole. Of all the disparate investing disciplines, value investing has stood the test of time. The great investors of have all been value investors. Warren Buffett, Ben Graham, Bill Ruane (Sequoia Fund), Bill Miller and Wally Weitz, all have consistently outperformed the market for decades by using various forms of value investing. Currently I am a contributing writer to Seeking Alpha, Vinvesting.com, The Stock Masters and Value Investing News. Posts have been reprinted in The Wall St. Journal, Yahoo Finance, Google Alerts, Google Finance, TheStreet.com. 24/7 Wall St. and Topix.net.